Digital & Social Media Marketing

COURSE OVERVIEW 

The marketing industry has made a significant shift to an increasingly digital internet/mobile based focus. In this course, you will learn how to drive traffic to a digital advertising media through a multi-channel approach and convert visitors into customers. Students will learn how to create effective digital campaign strategies using viral marketing, social media, email and online ads. Upon completion of this course students will have a good understanding and use of Digital & Social Media Marketing Strategies to achieve Digital Marketing Management objectives. 

TOPICS COVERED (What you will learn)

▪Plan goals and create a vision

▪Build a social media strategy

▪Understand the basics of Youtube, Facebook, Google+, Twitter, Instagram and blogging.

▪Developing Facebook advertising Campaign

▪Email Marketing

▪Mobile Marketing

▪Search Engine Optimization

▪Website Analytics

About London International College:

London International College is a not-for-profit, independent sector college of higher education.

Founded in 1974, it is one of the longest-established private colleges in London.

London International College has graduated thousands of students, who have gone on to successful careers in exciting areas such as IT companies, the financial sector, marketing and further education.

To View the Upcoming Semester COURSE SCHEDULE – CLICK HERE